Product Design and
Development
At Greenbrier Studios™ we transform ideas into market-ready solutions with our comprehensive product design and development services.
We seamlessly blend technical expertise with creative vision to deliver end-to-end product solutions. Our integrated approach ensures your products not only function flawlessly but also stand out in the marketplace.
Where Design Meets Development
What We Do
Our experienced team of technical and creative professionals collaborate closely with your team throughout each phase of product design and development. We’re committed to delivering solutions that meet your business objectives and transform your vision into reality—efficiently, affordably, and with exceptional quality.
Product Development
- New product concept creation and refinement
- Technical specification development
- Sustainable and cost-effective engineering solutions
- Quality assurance protocols
Brand & Digital Presence
- Strategic logo design and brand identity
- Responsive website development
- Complete rebranding programs
- Packaging and retail displays that capture attention
Our Product Services
Product Tech Packs
Our turnkey solutions eliminate production uncertainty through meticulous documentation and preparation. At the heart of our process are our detailed Product Tech Packs—comprehensive blueprints that capture every aspect of your product:
- Complete material specifications
- Precise appearance requirements
- Workmanship standards
- Performance and testing protocols
- Custom packaging specifications
- Comprehensive quality control programs
We complement these technical specifications with professional drawings and physical prototypes, ensuring absolute clarity when your product moves to production. This thorough preparation eliminates costly delays, confusion, and quality issues.
Our “measure twice, cut once” philosophy isn’t just a saying—it’s the foundation of our development process. By investing in thorough planning and documentation, we deliver products that meet specifications the first time, reducing revisions, controlling costs, and accelerating your time to market.
Prototype Development
We bring your products to life before production through our sophisticated prototyping capabilities, combining traditional craftsmanship with cutting-edge technology:
- Hand Sculpting & Artisanal Detailing: Expert craftspeople create physical models with precise detailing and aesthetic refinements
- Advanced 3D Printing: Rapid production of complex geometries with exceptional precision and material variety
- Comprehensive Prototyping: Creating both “looks-like” models (for visual and ergonomic assessment) and “works-like” prototypes (for functional validation)
These meticulously crafted prototypes provide tangible representations of your final product, allowing stakeholders to interact with, evaluate, and refine designs before committing to tooling expenses.
This approach eliminates costly assumptions and oversights by identifying potential issues early to prevent expensive modifications during manufacturing and ensure that your goals and expectations are met.
Merchandising
Our merchandising team creates solutions that protect, promote, and showcase your products consistent with your brand image. We craft experiences that captivate consumers from the first glance:
Packaging Excellence
- Impactful First Impressions: Designs that communicate brand value and capture attention at crucial decision points
- Superior Protection: Engineered structures that safeguard products throughout the supply chain and ensure compliance with industry standards
Retail Display Innovation
- Custom Point-of-Purchase Displays: Eye-catching merchandising solutions that reinforces your brand identity
- Space Optimization: Displays engineered for efficient assembly, transportation, and retail footprint utilization
Driven by sustainability commitments and your complete satisfaction, we deliver packaging and display solutions that protect your products, planet, and profits.
Our Creative Services
Visual Brand Identity
Transform your market presence with our graphic design and branding services. Our veteran design team crafts visual identities that captivate audiences and communicate your unique value proposition.
- Strategic Logo Development: Distinctive, versatile marks that embody your brand essence
- Complete Identity Systems: Cohesive visual languages that extend across all touch-points
- Product Design Aesthetics: Compelling visuals that enhance product appeal and recognition
- Comprehensive Rebranding: Evolution or revolution of established brands for contemporary relevance
For start-up brands, we begin with a blank canvas, meticulously building your visual identity through a collaborative process that balances your vision with cost effectiveness. We synthesize cutting-edge color trends, typography innovations, and visual techniques to create designs that are both timely and timeless.
Already have a market presence? We offer complimentary brand audits that evaluate your current visual assets, product presentation, and digital footprint. These assessments identify opportunities to refresh, refine, or re-imagine your brand for your next phase of growth.
Partner with Greenbrier Studios™, to elevate your visual presence from adequate to exceptional—creating designs that don’t just look impressive but drive measurable business results.
Digital Presence
Elevate your online visibility with our comprehensive web development solutions. We make digital excellence accessible—regardless of your current online status or technical expertise.
- New Digital Ventures: Custom-built websites that establish your brand online from the ground up
- Strategic Redesigns: Transform existing platforms with modern aesthetics and enhanced functionality
- Performance Optimization: Refine your current site for maximum speed, engagement, and conversion
- SEO Excellence: Implementation of proven techniques to improve search rankings and targeted traffic
Our web development team bridges the gap between technical expertise and business objectives, using plain language to guide you through complex processes. This transparent approach allows you to focus on your core business while we handle the technical details of building your digital presence.
We design experiences that positions you ahead of competitors—creating distinctive, responsive, and intuitive interfaces that convert visitors into customers.
Partner with Greenbrier Studios™ to develop a digital presence that works as hard as you do—attracting, engaging, and converting your ideal audience while reflecting the unique value of your business.
Web Infrastructure
Take control of your digital foundation with our comprehensive hosting and domain services. We provide enterprise-grade infrastructure with straightforward pricing, eliminating technical headaches while ensuring exceptional performance.
- Optimized Hosting Plans: Purpose-built environments starting at just $10/month
- LiteSpeed Server Technology: Industry-leading performance for lightning-fast page loads
- Professional Email Solutions: Branded communication channels included with every plan
- Proactive Maintenance: Continuous monitoring and updates ensuring 99.9% guaranteed uptime
- Domain Registration & Management: Secure your ideal web address with our streamlined registration services
Consolidate your web presence under one roof with our integrated hosting and domain solutions. This unified approach provides a single point of contact for all services, and ensures optimal compatibility between all components of your digital infrastructure.
Our team handles the technical complexity behind the scenes—from security updates and performance optimization to backup management and server administration giving the peace of mind that comes from professional-grade hosting with personalized support. Your online presence deserves nothing less than exceptional reliability, speed, and security—all delivered at a transparent, affordable price point.
Our Approach
Our approach to product design and development is simple.
We put you, the customer, first.
ESTABLISH CLEAR GOALS
Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with your vision.
DEVELOP PLAN & STRATEGY
Create a well-structured roadmap, outlining key initiatives, resource allocation, and potential challenges.
EXECUTE, MEASURE, IMPROVE
Implement the strategy effectively, ensuring alignment across teams and continuously track performance to drive continuous improvement.
FREE – NO OBLIGATION
Sign Up for a Complimentary Brand Audit
Elevate Your Brand
Gain valuable insights into your brand’s performance with our comprehensive, no-obligation brand audit. Our strategic assessment examines your brand presence to identify opportunities for growth and refinement using our proprietary evaluation framework.
What You’ll Receive:
- Visual Identity Evaluation: Assessment of logo effectiveness, color psychology, and design coherence
- Digital Presence Review: Website performance metrics, user experience analysis, and conversion optimization opportunities
- Strategic Recommendations: Prioritized action plan for immediate and long-term brand enhancement
Following the assessment, you’ll receive a detailed report and a private consultation to discuss findings and strategic next steps.
Secure Your Assessment: Complete our brief qualification form to reserve your brand audit and begin your journey toward a more powerful market presence.
FREE BRAND AUDIT
Established in 1963
Greenbrier Studios
A Legacy of Innovation and Design
Greenbrier Studios™ originated as a product design and development studio within the creative division of Bright of America playing a pivotal role in supporting Bright of America’s marketing and branding efforts for Church Graphics, Lincoln House, Reader’s Digest, Russ Berrie, Greenbrier-Scentex, Practice Power, and others—companies that thrived throughout the 1960s, ’70s, and ’80s.
Bright of America assembled a world-class team of graphic artists, product designers, engineers, and photographers, establishing a cutting-edge studio in the scenic mountains of central West Virginia. This dynamic environment fostered the creation of numerous innovative product successes.
Originally focused on in-house graphic arts and product manufacturing, Bright of America’s success fueled its expansion into global manufacturing. By developing a robust network of trusted domestic and international suppliers, the company diversified its product lines while maintaining high quality and cost efficiency. This network continues to serve customers today, delivering exceptional products across a wide range of industries.
Many of Bright of America’s original products from the 1970s, ’80s, and ’90s remain highly sought after, actively traded in online collector communities. Due to continued demand, we also reproduce select vintage designs when asked, drawing from our extensive in-house archive of classic artwork.
Greenbrier Studios Creative Team
The circa 1980’s photo shows one of the original Greenbrier Studios creative teams dressed for a performance of the Off Main Street Players. Pictured are Jim Pikkart and Jerry Williamson (back row left to right) and Penny Casto, Linda Williams, and Dee Barwick (front row left to right).
The Lincoln House Catalog
Lincoln House was one of the many mail order catalogs published by Bright of America. This catalog contained around 200 products including an assortment of domestic made and imported giftware, housewares, jewelry, and toys.